Are you keen on SEO and digital marketing? 2019 is a perfect year to transform your hobby into a full-time job. Here’s an example. A local Portland digital agency Goat Digital started its way working with local companies and gradually expanded the boundaries of the hometown. You can do the same! I decided to share with you the main basic principles that will help you to create your dream agency.
Review your attitude
You should clearly understand that it’s impossible to make a successful agency in a couple of days. You need to prepare for hard work, sleepless nights, ups and downs. The road will be long and difficult. You have to keep a positive attitude and the goal you are aiming for throughout this road. But don’t be too dreamy! Look at the things happening with the company realistically. I note once again — the business development is a long and complicated process.
Do a research about your market
The next step to be taken is to understand what kind of audience you want to work with and explore your competitors. Find as much information as possible about them, how they communicate with their audience and what customers are interested in. After having researched all this, think about what you can distinguish among all these already existing firms, why your agency will be better than others and why people will go to you and not to them.
Focus on yourself
Once you understand why your digital agency will be better than your competitors, it’s time to focus directly on yourself and your audience. Analyse who you are and what kind of agency you want to make. Choose your niche and try to understand all the needs of your customers. When you have determined for yourself the direction of the work, you have to follow it and not to turn back.
Make a business plan
Now it’s time to become more serious and move your goals to the Google Docs. Write down ideas how you want your business to grow. Set for yourself a clear time frame. It will help you to know where the company is right now. Don’t forget that a business plan is more about numbers. Try to find out how many clients you’ll have, what kind of growth rate you want, where you see your agency in 5 years, what you’ll do to keep clients.
Create your brand identity
Come up with your own brand is a long journey as well. But trust us, this spent time will be worth it. People should trust your service. This trust appears when they see the reliability of the company. Therefore, sit down and think about how your website will look like, what kind of logo you want, what words your slogan will include, etc. If you are still unsure whether to spend your time on brand identity or not, read this article on why the brand is so important.
Follow your own path
If you’re planning to build a successful long-term digital agency, you need to be prepared for risks. Don’t be afraid, listen to your heart more. If you feel that you need to do so and not otherwise, do as you sense it. You don’t have to look at your competitors and try to do the same as they do. See the big picture, find new ways, Don’t copy — be yourself because all other roles are already taken.
If you have already passed all these paragraphs and you want more, learn how to promote your agency.
How to Open Digital Agency in Portland [Tips That Work in 2019] 